When Uzumaki approached us, they brought an impressive amount of interesting footages from Japan, eagerly wanting to share the benefits of their products to their end users. The problem is, their target audience is teenagers and we felt that the corporate approach will not sit well with their audiences.
After identifying their user personas, we convinced the clients to create an animation based on their 2D mascots which uses storytelling to convey the benefits of their products instead.
The video became viral and was displayed in their booth island-wide. It turned out to be the key component of the marketing effort and later became the digital spokesperson for their products.
Client:............Uzumaki International Pte Ltd
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