360 world - technology

Problem

Rolls-Royce has a huge visitor centre in UK where they showcase their capabilities to their visitors. They wanted to revamp their presentation kit to deliver the content better to their visitors. 

Solution

Instead of revamping their presentation kit, we took the opportunity to sell them the idea of incorporating 3D renders into their presentation kit, a newly acquired capability from our in-house R&D then. We rebuild their PowerPoint (which they previously used to present information in a huge touch-screen panel at the entrance of their visitor centre) as a customised 3D interactive where users can navigate, zoom in/out, and expand to see the various parts of the engine in action.