What is 360 VR?
360 VR (shorter form for 360 Virtual Reality) is a highly interactive content that completely immerses the user into the content itself. It enables users to experience something similar to the real world or even an entirely different world.
Users are able to interact while visualizing the content. 360 VR can be in various forms, including real-time rendered 3D games, real-time or previously captured video and computer-generated imagery (CGI).
Here’s a video where you can explore the world with 360 VR:
One of the features of 360 VR is that users can simply move their heads while wearing the VR headset. By doing so, they can explore pretty much the whole content as 360 VR responds to any device movement.
This gives them the ability to see more of the content as compared to a normal image or video. For example, imagine that you are outdoors. When you move your head upwards, you will be able to see the bright blue sky.
When you move your head downwards, you will be able to see the ground. 360 VR allows you to move around the simulated environment freely.
How did 360 VR come about?
VR headsets were first introduced in the gaming industry in the early-mid 1990s. At the beginning of 2010, next-generation commercial tethered headsets were then released by huge companies such as Oculus (Rift), HTC (Vive) and Sony (PlayStation VR).
This was when VR received more recognition. 360-degree videos reached its peak of popularity since around the year 2015.
Today, 360 VR is the most exciting platform that you can present any of your content. The number of industries tapping into 360 VR has also grown rapidly over the years.
Current Market Trend for 360 VR Cameras
As 360 VR platform is increasingly growing, the number of 360 VR cameras are also rising. Various 360 VR cameras can be found in the market right now.
Check out the Yi 360 VR camera here:
The first 360 VR camera that I will be introducing you to is the Yi 360 VR camera. This camera enables you to shoot 360-degree videos in 5.7k resolution.
It is the perfect camera for you if you want a 360 VR camera that is light, small and compact. The camera gives you the option of capturing 360-degree footage in bursts or as time-lapses. It is currently on sale for SGD 299.
Check out the Vuze XR camera here:
Moving on, the next 360 VR camera is the Vuze XR camera. This camera allows you to take both stereoscopic and 360-degree videos and photos. It is in the market for SGD 596.12.
Check out the Insta360 Titan 11k cinematic VR camera here:
The next 360 VR camera that I am about to introduce to you is one of the most expensive 360 VR cameras. Priced at SGD 21,036.13, Insta360 Titan 11k cinematic VR camera allows you to capture 2D 360/VR images and videos.
Up to an 11k resolution, the camera includes eight 200-degree fisheye lenses and provides natural-looking light even when you are in a pretty dark environment.
Advantages of 360 VR
Unlike traditional video contents, 360 VR increases the engagement level of a user. With the immersive content that it provides, users can interact with the content itself.
It makes them feel as if they are actually inside the real scene of the 360 VR content. 360 VR takes your visualization to the next level.
Aside from increasing engagement level, it also allows you to experience a place without the need to travel. Just with a VR headset alone, you can have the experience of the whole place.
This is because 360 VR enables you to have a wide view of the content. It allows you to go beyond what you usually see in any pictures or non-360 VR content videos.
360 VR is totally safe for training purposes for various sectors. It has been used to train employees, especially if they are situated in a dangerous environment.
For instance, 360 VR can come in handy for medical training. Medical trainees do not have to worry about making mistakes during training if it is done through 360 VR. This helps to boost their confidence level during training, making them feel less pressured.
360 VR is also useful for educating people. The reason for that is simply because, with 360 VR, it provides the same content.
Anyone who wears a VR headset and sees the content will get the same idea of what the content is trying to tell them. More details about the advantages will be highlighted with the case studies below.
Overall, there are still many other advantages that 360 VR can offer to humans.
360 VR Case Studies
Barrow Brain and Spine in Phoenix, Arizona became the first centre in the Southwest to use 360 VR medical visualization platform in the early 2017.
With the use of the Precision VR (name of the 360 VR medical visualization platform), doctors are able to view their patients’ anatomy and neurologic conditions. The Precision VR enables doctors to walk into the patient-specific Virtual Reality, room-scale reconstruction during a surgical consult.
They can do so by simply swiping their fingers across a touch screen or put on an Oculus Rift or HTC Vive headset. 360 VR opens the path to a deeper understanding of treatment plans, enabling a faster recovery process.
Aside from the healthcare industry, 360 VR is also used in the education industry. An example of that would be the use of 360 VR at Tussing Elementary School, located in Columbus, Ohio.
Using View-Master VR goggles, the students were able to explore the ocean without having to visit the actual location.
With 360 VR, students, especially those who have not been to the ocean before were more open to sharing about what they have seen.
The students were also able to produce a more descriptive, vivid and detailed writing after experiencing 360 VR.
Watch the full Occupational Safety and Health Training in Virtual Reality video:
360 VR is also used in the power industry. An example of this would be the Occupational Safety and Health Training in Virtual Reality content.
The content provides a more immersive experience for the employees in the power industry. It focuses on the Occupational Safety and Health Act as well as its requirements.
With the content, employees are able to have a better understanding of the Occupational Safety and Health Act in the workplace.
Watch the full Bosch VR training video:
Bosch wanted to debut its latest in cutting edge HVAC tech in an innovative way, while also providing VR training into how the advanced features worked. In order to do so, Bosch decided to create an original VR experience.
With the VR experience, users were able to move around to view equipment from multiple angles. At the same time, they were able to select icons and additional animation to gain more information on the Bosch HVAC ecosystem’s specific functionality.
These case studies show that 360 VR is one of the most powerful platforms in today’s context. It can be used to help transform businesses.
If you are interested in producing 360 VR content for your business after reading this article, feel free to contact us.